top of page
David_Sammel_Primary_Lockup_White.png

the 9 principles
tO tennis success

Use the same mental blueprint as ATP & Olympic athletes to master pressure and win more matches.

book 4 step reset.png

the methodology

Winning isn’t about perfect tennis; it’s about perfect competing. You cannot control the wind, the opponent, or the bad days—those are inevitable variables—but you can control your internal system. This course replaces fragile confidence with a battle-tested framework to handle pressure, manage momentum, and execute when your game feels ugly.

We break down the exact blueprint used by ATP pros: from the "Cut-Off Point" that stops spirals instantly, to "Adaptive Competing" that turns losses into wins mid-match. You will learn to regulate positivity and negativity, build real self-trust, and master the art of being "Brave" when your nerves are screaming. This isn’t motivation; it is a tactical operating system for competitive warfare.

Ultimately, you will build an unshakeable foundation. Like a seasoned professional, you will stop relying on feeling good to play good. By installing these 9 principles, you will close the gap between practice and matches, ensuring that when the pressure mounts, you don't crumble—you compete.

11 Lessons | 40 minutes total | online on demand | $99

Dave gave me clarity of mind and a game-plan that was simple but effective

Martin Lee, ATP #94, Davis Cup, British #3

I needed you out of college. I can't help but wonder what might have happened in singles

Wes Moodie, 2005 Wimbeldon Doubles Champion

david has an extremely powerful concept. a major factor in consistent success.

Judy Murray, Mother of Andy Murray

bottom of page