ABOUT
A lifetime dedicated to coaching and performance
ABOUT
DAVID THE COACH
David has coached ATP pros including Liam Broady, Marcus Daniell, Marcelo Demoliner, Matwé Middelkoop, Samantha Murray, Wes Moodie, Barry Cowan, Andrew Richardson, Arvind Parmar, Miles Maclagan, Kyle Edmund, and Jamie Delgado. At TeamBath, he led a multidisciplinary team developing world-class athletes — a legacy that continues. An officially recognised ATP Tour coach and elected ATP committee member, David also delivers mindset workshops and consultancy for elite sports institutions and business audiences.
Pressure is a privilege — it means you’re doing something that matters
DAVID SAMMEL
COACHING IN NUMBERS
20+
Players coached to Davis Cup or Fed Cup selection across multiple nations.
7
Olympians including Marcus Daniell ’s historic bronze for New Zealand in men’s doubles.
5+
Top 100 players guided, including Wimbledon doubles champion Wes Moodie.
1st
Founder of worlds first touring academy in Monte Carlo, now integrated into TeamBath
WATCH DAVID'S STORY
ABOUT
DAVID THE AUTHOR
David’s debut book, Locker Room Power, published in 2014, became a trusted resource for athletes and coaches. He went on to write A Guide to Moving from Junior to Professional Tennis and Belief vs Confidence. In 2017, he contributed to the #1 bestselling Fit-For-Purpose Leadership volumes 1 and 2. David also writes for Tennishead and other outlets, and in 2021 launched the Locker Room Power Podcast.
ABOUT
DAVID THE CONSULTANT
David has delivered consultancy and mindset workshops to some of the world’s leading sporting environments. His clients include Chelsea, Fulham, Bolton Wanderers, England Rugby, and elite US colleges. He has also worked with academy programmes across multiple sports, helping athletes and coaches strengthen their mental approach to achieve sustainable performance at the highest level.
