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coachING

The Mind Behind the Champions

COACHING

Philosophy

High performance is an inside job. If your mind isn’t aligned, your game, on court or in life, will break under pressure. But when your inner world is calm, clear, and committed… performance becomes a byproduct. That’s what I help you access: your real self, minus the noise. My frameworks, Mindset College and Locker Room Power, are built to guide you there.

Wes Marcus French Open

WHAT CLIENTS SAY

Dave, together with Jez Green (physical trainer), gave me a clarity of mind and a game-plan that was simple but effective. It is easy to learn from and be around Dave.

Martin Lee, ATP #94 Davis Cup, British #3

WHAT CLIENTS SAY

Your support kept me in the game through tough moments, career shifts, and into coaching. You’ve been the steady voice I needed.

Mel South, WTA #99 and British Fed Cup player

WHAT CLIENTS SAY

Getting there! I love the step-by-step process of Mindset College and how I always feel so calm when I speak to Dave. Hearing his voice on the videos on the course relaxes me and gives me confidence.

R. Thirimane, Sri Lankan International cricketer

WHAT CLIENTS SAY

I thought I was mentally weak with special problems. MC changed my perceptions towards pain in a race and my results improved quickly. What I didn’t expect was a total change in my attitude to life. I’m happier, more relaxed and breaking records

Ellie Leather, NCAA/Pro

WHAT CLIENTS SAY

Too late for my singles but made my doubles career and the last two years of singles a lot more interesting and fun. I needed you out of college. I can’t help but wonder what might have been.

Wes Moodie, 2005 Wimbledon Doubles Champion

WHAT CLIENTS SAY

David gave me the clarity and tools to cut through excuses and raise my standards. The mindset shift was pivotal in helping me achieve things I once thought were beyond me including becoming a 2x Olympian.

Marcus Daniell, Olympic Bronze Medalist & ATP #33

WHAT CLIENTS SAY

David has been a huge part of my journey and development. He’s helped me become mentally stronger, more consistent, and able to handle the pressures of the tour. His ability to simplify the mental side of tennis has made a massive difference to my career.

Liam Broady, ATP Player, GB Davis Cup, Olympian and ATP #93

Coaches & Teams

This is not therapy. This is performance.

Expect hard questions, clear shifts, and practical tools you’ll use for life.

Elite Athletes

ATP/WTA players

Juniors turning pro

Olympians

Business Leaders

C-suite execs

Founders

High-stakes decision-makers

Coaches & TEAMS

Building mental frameworks to pass on to teams

Let’s See If We’re a Fit

I only work with high performers committed to doing the work.
If that’s you, fill out the form and we’ll set up a short, no-obligation call.

4 STEP RESET

Download my free guide

David Sammel Author
David Sammel Consultant

COACH

about

I know the cost of pressure. I’ve sat courtside watching players’ dreams rise and fall in a single point. I’ve seen leaders sabotage their own influence in one meeting. I’ve felt the silence in the room when doubt takes over, and the energy when conviction flips the script. I’ve watched talent wasted by hesitation, and I’ve witnessed ordinary moments turn into career-defining ones because someone chose clarity over chaos. The breakthrough always came when they realised this: thoughts are not the enemy. It’s the ones you choose to believe!


That’s the work I do now — shifting the patterns that sabotage performance into clarity, so you can deliver when it counts. And when that shift happens, the results speak for themselves: sharper decisions, steadier performances, and the confidence to rise to the next level.

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