CONSULTING
Sharper Thinking. Stronger Leadership.
CONSULTING
Mindset Consulting for Teams & Leaders
I consult with high-performing leaders, teams, and organisations who know pressure isn’t the problem unclear thinking is. My edge comes from decades in elite sport where feedback is instant and results are non-negotiable. I bring that clarity to business. Whether it’s executive performance, leadership under pressure, or creating mentally tough cultures, I don’t just advise, I help transform how people think, lead, and show up.
CONSULTING
Coaching for two worlds
Crystal clear options for athletes and for business. Same standards, different arenas.
For World‑Class Athletes, Coaches & Teams
Individual Coaching
Private mindset coaching for elite athletes and coaches
+ Tour‑level pros
+ Olympians
+ High‑performing junior and collegiate athletes
Team Culture & Performance Programmes
Delivered to clubs, academies, and national teams
+ White Wolf Thinking for Teams
+ Performance Reset Programmes
+ Coach Development & Culture Design
6 WEEK PROGRAMME
My consulting is based around a six week programme
This six-week program builds mental clarity and resilience from the inside out. Starting with one-to-one player interviews and team empathy sessions, we uncover the hidden patterns that quietly hold performance back , doubts, spirals of overthinking, and fractured communication. Using proven frameworks like White Wolf Thinking, players learn to shift mindset in real time, lead themselves under pressure, and hold each other accountable.
Program Objective:
Make the internal visible, then coachable.
Bounce back faster
Tools to recover quickly from mistakes and reset attention.
Lead themselves and each other
Simple routines for consistent self‑leadership and peer accountability.
Connect empathy to performance
Turn off‑field understanding into on‑field execution.
CHOOSE YOUR Wolf
At the core of this program is a story-driven mental framework called Choose Your Wolf, built on this idea: Inside every competitor are two wolves:
The Calm Wolf
Clear, composed, and steady under pressure.
The Reactive Wolf
Fearful, self‑defeating, and reactive under stress.
“The wolf that wins is the one you feed.”
This metaphor becomes team shorthand for self-awareness, pressure regulation, and leadership. It helps players shift from “what’s wrong with me?” to “which wolf am I feeding right now?”—and change direction fast.
HOW IT'S DELIVERED
The full 6-week experience includes:
Individual Player Interviews
Confidential conversations to map mental patterns and off-field blockers.
Team Empathy Session
Facilitated meeting that builds shared understanding and collective buy-in.
Group Mindset Training
Practical tools delivered in weekly team sessions.
KEY FRAMEWORKS
These include:
Performance Anxiety Model
Helps athletes recognise their current mental state (flow, frenzy, or flat) and how to reset.
Choose Your Wolf
Creates a shared vocabulary for managing internal state and performance mindset.
Drama vs. Champion Triangle
Strengthens coach–player dialogue by shifting blame to ownership.
Tangible Benefits
The 6-week programme's benefits include:
On-Field Composure When It Matters Most
Players who understand their off-field mental patterns stay grounded in pressure moments
Deeper Trust, Stronger Bonds
When players know what their teammates are carrying, they play harder—for each other
Real Accountability
Calling out poor standards becomes loyalty, not conflict—because the team now speaks the same language
Coach Empowerment
You’ll see faster buy-in, cleaner communication, and athletes who lead themselves from within
transformed how I approach every challenge in sport and business.
Nick Baglin, C-suite Executive
Having recommended David's book for years, his White Wolf programme is an excellent step-by-step method to transform minds. I thoroughly recommend it as essential for maintaining high performance in teams. David is a powerful and charismatic speaker.
Stuart Lancaster, Connacht Rugby and former England Rugby Head Coach
Dave, thank you for four years of direct, challenging mentorship since I moved to Bath. Bath academy was world class simply by how you spoke and showed up. You sharpened my coaching and I still lean on your advice.
Rob Morgan ATP tour coach; Rajeev Ram and Joe Salisbury world #1
David’s insight into how pressure affects decision-making was a game-changer for me. I’ve become more decisive, less reactive, and more consistent as a leader. His frameworks aren’t theory, they work in the heat of the moment.
Dan Mount, Head of technology
David cuts through the noise and holds up a mirror. The challenges were tough but transformative. I lead with more courage and confidence. Our team is stronger for it.
Stef Boffa, Executive Client
Just a quick dose of gratitude. Thank you for helping me become who I am today. You made a big impact on me, more than you know.
Oli Bilson – NeXT level
David’s coaching helped me shift from reactive to razor-sharp. I think clearer, lead stronger, and perform better under pressure. A true game-changer. He’s helped me become a calmer, more focused leader. His mindset coaching sharpens how I show up, not just what I do.
Luigi Testa, CFO
I’ve recommended Locker Room Power for years and Mindset College takes it further. A clear path for high-performing teams, delivered by David’s powerful presence as a speaker.
Stuart Lancaster, former England Rugby Head Coach
YOUR NEXT STEP
A 6‑week mindset programme designed for real performance gains.
I recommend piloting the full 6‑week programme with your senior squad and coaches.
You’ll see measurable shifts in
Let’s talk about how this could work for your environment. This is the edge that makes the difference.