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When the pressure’s on, clarity beats overthinking

I help leaders and athletes perform with conviction when it matters most

When the pressure’s on, clarity beats overthinking

I help leaders and athletes perform with conviction when it matters most

Coach | Consultant | Author | Podcaster

I’ve spent my life in the pressure cooker of elite sport, where fine margins define careers. What I learned courtside applies everywhere: talent isn’t the problem — clarity is. I coach athletes, executives, and entrepreneurs to cut through the noise, stop overthinking, and perform with conviction when the stakes are high.

The hidden differentiator? Off-field problems always leak into on-field performance. Solve them, and results shift fast. No gimmicks. No fluff. Just practical tools tested in the toughest arenas.

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ABOUT

David Sammel has spent decades at the top of sport, coaching champions and shaping mindsets to perform, and thrive, under the highest pressure.

PODCAST

David shares candid conversations with world-class athletes, coaches, and leaders, unpacking the mindset shifts and stories that drive success under pressure.

CONSULTING

From the locker room to the boardroom — I coach leaders to think clearly, decide decisively, and perform when the stakes are highest.

AUTHOR

David Sammel, author of the bestselling Locker Room Power, reveals the mindset and aura that champions use to win before the battle begins. His writing is forged in elite sport and built to inspire clarity and conviction in any arena.