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They Train Like Winners. They Compete Like Strangers.

  • Writer: David Sammel
    David Sammel
  • May 1
  • 2 min read

A high-performance workshop that helps your child bring their best tennis to match day.

You’ve seen it — and it doesn’t make sense

Your child looks sharp in practice. Confident. Clean. In control.

Then the match starts. They hesitate. They tighten up. They lose to players they should beat.

This isn’t a technique problem. It’s what happens under pressure.

And if it’s not fixed, it compounds

Confidence drops. Doubt grows. Matches become something to survive, not win.

Good players stay stuck. Mentally tougher players move ahead.

35 years inside this exact problem

I’ve coached at Grand Slams, the Olympics, and with top-100 ATP and WTA players.

Different levels. Same problem. When pressure hits, thinking gets noisy and performance drops.

This workshop gives your child a way to think clearly when it matters most — and a physical anchor for every mental tool, so it actually works on court.

What happens in the 3 hours

On-Court — 90 Minutes

  • Pressure-based drills that expose what really breaks down in matches

  • How to stay composed when momentum shifts

  • Turning tight moments into control instead of panic

Break — 30 Minutes

Reset and absorb.

Off-Court — 90 Minutes

  • Why players lose to weaker opponents — and how to stop it

  • How to transfer practice form into matches

  • Simple tools to handle nerves, doubt, and pressure

  • A repeatable system for competing with clarity

What your child walks away with

  • Competes with clarity instead of confusion

  • Stays composed under pressure instead of tightening up

  • Trusts their game instead of second-guessing

  • Starts winning the matches they’re supposed to win

This is not motivation. It’s a foundation.

What players and coaches say

David has been a huge part of my journey. He’s helped me become mentally stronger, more consistent, and able to handle the pressures of the tour. His ability to simplify the mental side of tennis has made a massive difference to my career.

— Liam Broady, ATP Player

Dave first coached me when I was 14. What he taught me changed how I compete — I’m still using it more than a decade later.

— Alejandro Becker, Adult Player, Coached Since Junior

I trust David’s work enough to send my own tennis students to it. It clicks even for a 12-year-old — and it sticks.

— Temi Nzewi, Tennis Coach

The Workshop

High Performance Match Mindset

3 hours · Maximum 2 players · High focus

For players serious about competing at a higher level. Capped at two so the work stays sharp and the standard stays high.

Investment: $1,200 total · One workshop · Two-player maximum

If you’re honest, this is the real question

Are you happy watching your child underperform in matches, knowing they’re capable of more?

Or is it time to fix what’s actually holding them back?

Reserve a spot: david@davidsammel.com

Limited places. By application.

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